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Justin's Nut Butters are created using a unique grinding process that merges high-quality, naturally delicious ingredients with amazing taste, texture, and nutrition. Packed with protein, our products are gluten-free, non-GMO, and contain 0g trans fat. Justin's offers seven distinct nut butter flavors to fuel your adventures.
At Justin's, we strive to create more than just delicious products; we aim to make a difference. Our initiatives include Mindfully Sourced Ingredients, Pollinator Conservation, Hunger Relief Support, and Organic and Rainforest Alliance Certified Cocoa, among others. As we grow, so does our ability to give back.
It all started with a jar. With the help of a simple food processor and the highest quality ingredients available, Justin revolutionized the world of nut butter, creating products driven by a passion for delicious taste, unique texture, and quality ingredients. First, he created them for his own adventures, and now, he makes them for you.
Justin's was the first nut butter brand to market protein-packed nut butters in single-serve squeeze packs, providing a convenient source of nutrition for an active lifestyle. Available in 7 varieties, these squeeze packs are perfect to enjoy on toast, fruit, or straight from the pack.
Justin's also created a better-for-you alternative to the conventional peanut butter cup by blending his artisanal peanut butter with high-quality chocolate. 100% organic, Rainforest Alliance-certified, and gluten-free, these peanut butter cups are a delicious treat.
The story began in 2004 when Justin Gold, a lover of the active lifestyle, moved to Boulder, Colorado in his 20's. Determined to fuel his long bike rides, Justin embarked on a mission to create new varieties of nut butter that not only packed the protein but also tasted great. He began crafting the very first batches of his now-famous, culinary nut butters in his home kitchen.
Describe your product in 3 words: Nuts. Fuel. Delicious.
How did you come up with the idea for this product? Given that nut butter was a staple in my vegetarian diet, plain old peanut butter just wasn't cutting it. I started grinding my own flavors, and an assortment of experimental nut butters began to fill the cabinets. After weeks of hungry roommates stealing my tasty creations, I wrote my name on the jar, and Justin's was born.
What makes your product special? I didn't overthink whether it was "smooth" or "crunchy"; I just made it because it tasted good, using common sense ingredients and filling a lifestyle need. That's what I continue to do today, focus on making naturally delicious products. It's simple, really. Simple, and delicious.
What has been the best part of your startup experience? It's the creative and collaborative aspect of innovating that makes every day exciting. And, as we grow, we continue to invest in our commitment to corporate consciousness. We have the opportunity to truly be visionaries and develop great-tasting products that people love.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 1 x 1 x 1 inches; 2.61 Pounds | ||||
item_model_number | 894455000308 | ||||
department | All | ||||
upc | 894455000209 | ||||
manufacturer | Justin's Nut Butter | ||||
best_sellers_rank | #84,986 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food) #111 in Almond Butter #1,468 in Jams, Jellies & Sweet Spreads | ||||
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